The Semiotic Alliance

They say the definition of 'madness' is doing the same thing time and time again, yet expecting a different result. Greg and his team's analysis has been amongst the most profound pieces of research we have conducted on the brand over the past five years. Not only did it help us gain new insights into the brand, the consumer and the advertising, it has also been hugely influential in the way we now manage the brand.

GSK Global Planning Director
Grey Advertising

We give Long Words Short Shrift

For us, semiotics is about reaching a practical, profitable breakthrough for your brand. It’s not an end in itself. With us, you don’t have to fear the Impenetrable Discourse of Post-Structuralist Deconstruction.

We often get out some cultural theory behind the scenes to see where it can take us. But when it comes to delivering the debrief you need, we put the long words back in their box.

Everyone in the Alliance is comfortable working across the worlds of creativity, thinking and business. So we promise crystal-clear language and practical concepts: material you can work with right away.

They say the definition of 'madness' is doing the same thing time and time again, yet expecting a different result. Greg and his team's analysis has been amongst the most profound pieces of research we have conducted on the brand over the past five years. Not only did it help us gain new insights into the brand, the consumer and the advertising, it has also been hugely influential in the way we now manage the brand.

GSK Global Planning Director
Grey Advertising

About us

The Semiotic Alliance Ltd. is a unique consultancy offering analysis and inspiration for brand marketing and development.

Contact

The Semiotic Alliance Ltd. 
172 Court Lane
London SE21 7ED
United Kingdom
Phone +44 (0)20 8693 1413
Facsimile +44 (0)20 8693 1584
Email contact@semiotics.co.uk