The Semiotic Alliance

I've worked with Greg and his team over many years and they have never failed to inspire.  They have a fantastic grasp of both the business problems facing clients and the agency creative processes, bringing these together in a fascinating and thought-provoking way.  Their work has repeatedly had a direct impact on the creative brief and creative output.  

Giselle Okin
Former Head of Planning, WCRS

We explore Hidden Worlds

When someone says they love a product or brand, their words are just a fraction of what is really going on.

A personal choice is like a tiny boat, pushed along by powerful currents of culture and the unconscious. It takes a trained eye to see how these currents move.

Our skills and experience mean we can explore them for you. You’ll be amazed by what we find.

We delve into culture’s Big Stories, which include themes like nationhood, gender, history and folk traditions.

We also look at the intimate, unconscious stories which people are always weaving – even on the bus or in the newsagent’s. These include quests for comfort, happiness, friendship, love, pleasure and personal identity.

If your brand can help people enrich their narrative worlds, it is doing real Cultural Work – which means playing an active symbolic role in daily life. We can help you find that role.

I've worked with Greg and his team over many years and they have never failed to inspire.  They have a fantastic grasp of both the business problems facing clients and the agency creative processes, bringing these together in a fascinating and thought-provoking way.  Their work has repeatedly had a direct impact on the creative brief and creative output.  

Giselle Okin
Former Head of Planning, WCRS

About us

The Semiotic Alliance Ltd. is a unique consultancy offering analysis and inspiration for brand marketing and development.

Contact

The Semiotic Alliance Ltd. 
172 Court Lane
London SE21 7ED
United Kingdom
Phone +44 (0)20 8693 1413
Facsimile +44 (0)20 8693 1584
Email contact@semiotics.co.uk