Pot Noodle

UK

Greg Rowland Semiotics was asked to make Pot Noodle a more iconic brand. By looking at the codes of the brand, sector and product offer we devised a surprising positioning statement for Pot Noodle: ‘Food Porn.’ This directly inspired the legendary ‘Slag of All Snacks’ communications that raised sales by 29% when on air. We also devised Pot Noodle’s ‘Posh Noodle’ and ‘Bombay Bad Boy’ variants.