The Semiotic Alliance

Our experience has been positive, enlightening and enriching. The initial semiotics research has become our first point of reference for many of our new projects.

Charles Tracy
Institute of Physics

Institute of Physics

The Alliance doesn’t just work on consumer brands and corporate communications. We also love to be part of social, educational and public-policy projects.

A good example is the Institute of Physics. Our client here asked us to address a tough problem: teenagers were failing to pick physics as a subject for advanced study. They saw it as boring and generally uncool.

We could have suggested making the subject more ‘accessible’ via testimonials and friendly faces. But that would have been too obvious.

So we looked instead at the value of ‘difficulty’. We recommended showing physics as a mind-expanding journey into abstract thought.

Students loved it. It shows people can be attracted to complexity, if the right emotional connections are made.

Our experience has been positive, enlightening and enriching. The initial semiotics research has become our first point of reference for many of our new projects.

Charles Tracy
Institute of Physics

About us

The Semiotic Alliance Ltd. is a unique consultancy offering analysis and inspiration for brand marketing and development.

Contact

The Semiotic Alliance Ltd. 
172 Court Lane
London SE21 7ED
United Kingdom
Phone +44 (0)20 8693 1413
Facsimile +44 (0)20 8693 1584
Email contact@semiotics.co.uk