Yukako Nishide is an experienced guide to Japan’s complex and rich semiotic landscape. Her explanations of Japanese cultural issues on BBC radio have proved illuminating to many – as does the sharp cultural commentary she regularly offers in the Japanese press.
Her commercial experience covers semiotics, consumer insight, qualitative research, cultural training and market entry: a wide mix that enables her to provide robust and grounded strategic guidance.
Having lived both in the UK and Japan, Yukako has a strong feel for cross-cultural projects. For example, she’s recently looked at how the meanings of heroism differ between the West and Japan.