Yukako Nishide
Japan Director
Yukako Nishide is an experienced guide to Japan’s complex and rich semiotic landscape. Her explanations of Japanese cultural issues on BBC radio have proved illuminating to many – as does the sharp cultural commentary she regularly offers in the Japanese press.
Her commercial experience covers semiotics, consumer insight, qualitative research, cultural training and market entry: a wide mix that enables her to provide robust and grounded strategic guidance.
Having lived both in the UK and Japan, Yukako has a strong feel for cross-cultural projects. For example, she’s recently looked at how the meanings of heroism differ between the West and Japan.
