The Semiotic Alliance

Matthew de Abaitua 
Digital & Imaginary Realm Analyst 

Storytelling has captured the interest of the world’s biggest brands, and Matthewde Abaitua can show you how it’s done. He’s written The Red Men, shortlisted for the Arthur C. Clarke award and The Art of Camping, an Economist Book of the Year, while also turning practice into theory as a university lecturer in narrative.

Commercially, he’s provided language support to companies including leading UK media organisations Channel 4 and the Guardian. As a cultural analyst, he likes to think about our evolution into a networked culture – and what that might mean.

About us

The Semiotic Alliance Ltd. is a unique consultancy offering analysis and inspiration for brand marketing and development.


The Semiotic Alliance Ltd. 
172 Court Lane
London SE21 7ED
United Kingdom
Phone +44 (0)20 8693 1413
Facsimile +44 (0)20 8693 1584