What is the culture?

We can apply semiotics to brands, product sectors or more general areas of cultural investigation. A few recent examples of category and concept exploration are listed below.

• Global Femininity
• Emergent Youth Culture
• Confectionary Fruitiness
• Body Wash Sensuality
• Masculinity and Seduction
• Young Masculine Humour

What is the brand?

We examine the brand in relation to its competitors and the world of popular culture, as well as defining its intrinsic equities and issues.

Where can we go?

We build on the new insights uncovered around popular culture, the sector and the equities of the brand. This leads to clear, practical and inspirational strategic, positioning, product, design and creative concepts.